Stop asking AI for answers. Start fighting it.

Right now, most people are using AI to do the same things we’ve always done - just faster.

Welcome to The Age of the Same Answer.

Everyone types into the same box, everyone gets the same convergent output, and everyone quietly becomes a little more intellectually obsolete.

We believe = efficiency gains have a ceiling. Imagination Gains do not.

We’re not a thinking partner. We’re not an efficiency driver.

There’s a comfortable story going around - “AI is here to augment humans, not replace them.” Meanwhile, most systems are being built to quietly remove you from the loop and get to the answer faster.

That’s the choice we’re all facing: black boxes that get good results but make us all stupid - or good software that augments our creativity and makes us all smarter.

raibbitholeNOS is a bet on the second option. A bet on humans.

It’s not a model. It’s a way of working with AI, layered on top of whatever model you’re already using - model agnostic, human specific. Think of it as Nitrous for your mind: it speeds up your curiosity by forcing you to slow down.

Because AI is not here to think for you. It’s here to think with you - but not in the most obvious harmonious partnership sense.

The real unlock isn’t a faster answer. It’s a better question.

Here’s the position we take:

You get deep in your field. You get genuinely, dangerously skilled at your craft - mine’s marketing. Then AI needs to help pull you sideways - multidisciplinary, restless, curious - until you’re not just good at what you do. You’re a crazy alchemist in it.

That’s the rabbit hole. Not “same stuff, faster.” Deeper. Further. Stranger. Not Obvious Sh*t.

You just have to be curious enough to follow it, you have to be skilled enough in your field to answer its challenges, sometimes that will be a frustrating process and will make your mind work harder. That is often the point - and you cannot be too scared to keep going. What you may learn is you need more answers before you can unlock better questions.

The future belongs to the skilled curiousity seekers, not just the efficiency obvious sh*t chasers.

Built on the Creative Learning Spiral

raibbitholeNOS rebuilds Mitch Resnick’s Creative Learning Spiral into a full creative workflow - five phases, each loaded with purpose-built tools designed to keep humans in the loop and keep the thinking alive.

It’s the move from Instructionalism (telling AI what to do) to Constructionism (building with AI).

• Imagine - Interrupt efficiency, add strategic friction, and define the rabbit holes worth exploring.

• Create - Move from instructing AI to building with it, in a multiplayer, deep-focus environment.

• Play - The heart of the system. We don’t just automate the work - we unleash the play by testing, breaking, and mutating ideas.

• Share - Package the work as a shared, human experience - Story Time, not isolated digital noise.

• Reflect - Measure what matters: Imagination Gains, human connection, and the loose threads that seed the next spiral.

  

Because in a world optimising for speed, friction is the most radical act.

Your first taste: the Friction Engine 🥕

We’re giving you the very first tool from the Imagine phase, free.

The Friction Engine is the deliberate introduction of resistance. It slows you down before the machine takes over - because the rush to output is exactly where the best thinking gets lost. Instead of resolving your question, it complicates it, wrestles it, and pushes it somewhere new.

🐰 A plug-in for Claude - up and running in minutes

🐰 Turns “give me an answer” into “show me a better question”

🐰 The first of many tools across Imagine, Create, Play, Share and Reflect

This is the smallest piece of the system - and it’ll still change how you think.

This is a waiting list - and that’s deliberate.

This all started with the Alpha Alliance - a small group of curious minds who helped us prove the thinking, wrestle the early tools, and shape what raibbitholeNOS could become.

Now we’re opening the Beta Burrow 🐰

It’s the next stage: more people, more testing, more building - together. You’re not just getting a free tool, you’re helping us push it deeper.

And even though the Friction Engine is just a small, free piece of raibbitholeNOS, we don’t hand you the tech and wave goodbye. Because tech on its own unlocks nothing.

People and process are what turn a tool into net new value. So even for this free taste, you get:

🐰 A 30-minute onboarding when your Friction Engine arrives - so you’re not just installing a plug-in, you’re learning how to wrestle with it.

🐰 Access to the WhatsApp Warren with the Alpha Alliance & other Beta Burrowers.

🐰 A Burrow Check-In a little further down the line - to make sure you’re actually maximising it, going deeper, and pulling exponential value out of it (not just filing it under “nice idea, never opened again”).

That’s the whole point. The magic isn’t the technology. It’s the technology plus the human, helping raise the ceiling and the floor.

Spots in the Beta Burrow move in order, so the sooner you’re on the list, the sooner you’re down the rabbit hole.

🥕 Click the button below to get on the waiting list for a free nibble in the Beta Burrow 🥕

🥕 RECEIVE FREE FRICTION ENGINE 🥕

For more info and to fall further down the rabbit hole after you have submitted your details above … click here 🕳️

70% of the next generation of Operating Systems is likely exactly what the tech bros are working on: “efficiency gains.” And that’s fine. We need to book meetings, sort data, and process logistics.

But it’s the other 30% that is more interesting to me. That represents the gap between a machine that works and a mind that wanders. That is the space for Imagination Gains.

WHY NOW? The PS2 vs. The Utility

The recent OpenAI demos are staggering. They are hyper-efficient. They are frictionless. But when we want our OS to work for creative tasks, “frictionless” is actually a bug, not a feature.

I don’t want my creative interface to feel like a utility bill. I want it to feel like a game. For me, the peak of gaming was the PS2 era. It wasn’t about micro-optimizing engagement loops or extracting cash; it was about immersion. It was about play.

Right now, the industry is over-optimizing for speed. They are trying to remove human thought from the equation to get to the answer faster. I want to fill that 30% gap with an OS that helps us play with ideas, not just execute them.

The Screen Time Fallacy (A Lesson from my Twins)

I have twin 5-year-old girls. Like every parent, I wrestle with the concept of “Screen Time.” But I don’t see screens as the enemy.

Here is the heart of what raibbitholeNOS is trying to solve, distilled through a lesson from Jonathan Haidt:

Screen time itself isn’t the enemy. The type of screen time is.

There are two types of digital interaction:

1. Story Time (The Good) Long-form, shared stories - like watching a movie together.

• It creates connection: We sit together, react together, talk about it.

• It teaches structure: It has a narrative arc, moral frameworks (good vs. bad), and requires patience.

• It is constructive: It taps into how humans naturally learn.

2. Fragmenting Time (The Bad) Short, fragmented, solo screen use - doom-scrolling or rapid-fire prompting.

• It isolates: Phones used alone.

• It trains impatience: The brain constantly asks, “Is this the most interesting thing available right now?”

• It creates passive passengers: There is no narrative, only noise.

Building on the Spiral

In Part 1, I introduced the main inspiration for this entire project: Mitchel Resnick’s “Kindergarten Approach” and the Creative Learning Spiral (Imagine → Create → Play → Share → Reflect).

That shift - from passively receiving instruction to actively constructing ideas - is the theoretical code running this machine. It is the engine.

But an engine needs a chassis. It needs a way to interact with the human driver that inspires them rather than just instructs them. We are taking that theoretical loop and wrapping it in an experience that feels like “Story Time” mixed with “PS2 energy.”

THE HOW: Adding Strategic Friction

So, how do we actually build this? How do we code “Play” on top of Resnick’s loop?

1. Narrative, Not Noise Most AI tools today are “Chat” - a fragmented, endless scroll of questions and answers. raibbitholeNOS is built on “Canvas.” It forces a narrative structure. You don’t just “get an answer”; you build a workspace where ideas have a beginning, a middle, and an evolution.

2. Shared, Not Solo Just like “Story Time” is valuable because it is shared, raibbitholeNOS is multiplayer by default. It moves AI interaction from a private confession booth to a shared playground. It encourages the team to gather around the screen, rather than staring into their own private feeds.

3. The “PS2” Factor (Gamified Friction) We are intentionally adding friction to the spiral. We don’t want the AI to do the thinking for you. We want it to challenge you.

• Instead of “Here is the strategy,” the OS asks, “What if we inverted that assumption?”

• It gamifies the Creative Learning Spiral. It won’t let you skip to “Execute” until you’ve spent time in “Imagine.”

The Choice

The future of software is splitting. You can choose the OS that optimizes you out of the loop - the one that treats you like a bottleneck to be removed. Or you can choose the OS that treats you like a player to be empowered by stoping asking AI for answers.

We don’t just automate the work. We unleash the play.

Email raibbithole@gmail.com to receive alpha updates on raibbitholeNOS and access our Roadmap / Alpha Test Groups, also subscribe to raibbithole.com for general news.

While you wait you can get some more info by clicking the deck below:

Subscribe now

Escaping the Productivity Trap

We stand at a critical juncture. As AI masters the predictable - automating up to 70% of routine tasks - the tech world is racing toward a “Productivity Trap.” The industry is currently obsessed with using AI to do the same things we’ve always done, just faster.

But efficiency gains have a ceiling. Imagination Gains do not.

Enter: raibbitholeNOS

raibbitholeNOS (Next Operating System for creating Not Obvious Sh*t) is an in-development AI application designed to be the interface for the augmented future.

Think of it as Nitrous for your mind - speeding up your curiosity by forcing you to slow down.

While standard operating systems are designed to remove friction and smooth the path from A to B, NOS adds strategic friction back in. It interrupts the autopilot of “efficiency” to trigger deeper thinking and exploratory wandering.

The Science of Constructionism

The philosophy behind NOS is grounded in the strategic framework presented by Rabbit Strat Matt in 2025 and inspired by the research of Mitch Resnick (MIT Media Lab).

We are moving away from “Instructionalism” (telling AI what to do) toward “Constructionism” (building and thinking with AI).

NOS is built around the Creative Learning Spiral:

Imagine → Create → Play → Share → Reflect

By operationalising this loop, NOS prevents “analysis paralysis” and turns the rabbit hole into an incubator for innovation. We don’t use AI to bypass the work; we use it to automate the structure so you can focus on the craft, the connection, and the human spark.

Join the Playground

We are building a tool for those who believe the future belongs to the curious, not just the efficient. We are looking for test groups ready to spiral through ideas rather than just execute tasks.

We don’t just automate the work. We unleash the play.

Email raibbithole@gmail.com to receive alpha updates on raibbitholeNOS and access our Roadmap / Alpha Test Groups, also subscribe to raibbithole.com for general news.

While you wait you can get some more info by clicking the deck below and check out Part 2: Why build raibbitholeNOS?:

Subscribe now