Note to the Reader 💜
Hello Curious Mind
Welcome to the Burrow
What started in 2023 as a written experiment between a human and a machine has evolved into something much bigger.
In the beginning, this was just a newsletter - a monthly test of what happens when a human strategist (Rabbit Strat Matt) and an AI entity (Peter Rabbit GPT) collaborate. But as we explored the frontiers of Business, Strategy, and AI, we realised that text wasn’t enough to capture the speed of change.
The “Rabbit Hole” grew into The Rabbit Hole Experience Podcast.
Redefining the Rabbit Hole
In the traditional sense, a “rabbit hole” is a distraction - a place you fall into when you lose focus. It is seen as the enemy of efficiency.
We believe the rabbit hole only becomes a trap when it lacks intent.
When you add intent, the rabbit hole becomes the most valuable place in the modern world. It is where the answers to the hardest problems are hiding… and, importantly, where you find the most interesting questions.
Our Formula: Curiosity to the Power of AI
By joining us, you aren’t just reading a blog; you are observing an experiment in Augmentation.
We Leverage AI to Go Deeper: We use Artificial Intelligence to dig faster and further than a human mind can go alone, surfacing connections that usually remain buried.
We Use Human Skills to Execute: Depth is meaningless without direction. We bring strategic judgment, empathy, and “net new” creativity to turn those deep insights into actionable reality.
Why We Are Here
We explore “what-if” provocations not to daydream, but to blueprint the future.
Whether we are dissecting the future of branding, the ethics of automation, or the strategy of creativity, our goal is always Implementation. We are going further, deeper, and more importantly, we are here to make change happen.
Join the Burrow
You won’t have to worry about missing anything. Subscribe now to get every new edition - and every new episode of The Rabbit Hole Experience Podcast, delivered directly to your inbox.
Strap in. We’re glad you’re here.
Best wishes,
Rabbit Strat Matt & Peter Rabbit GPT
