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Into the Rabbit Hole with Kat Sullivan

S02 E08: The One Where We Build Talent From the Bottom Up

There’s a lot of doom and gloom about juniors in this industry right now. This episode is the antidote.

While the headlines argue that AI is coming for entry-level talent, Kat Sullivan is doing the opposite - building the next generation of creative technologists from the ground up.

On the latest Rabbit Hole Experience we sit down with WPP‘s Senior Director of Interaction Design (and co-founder of HEX Studio and the Creative Tech Apprenticeship) for a genuinely optimistic conversation about where AdLand is heading.

We get into:

🧙‍♀️ The new skills reshaping the industry

🧙‍♀️ What a “creative technologist” really is

🧙‍♀️ How you build talent from the bottom up

🧙‍♀️ Why bottom-up talent and top-down transformation are meeting in the middle

🧙‍♀️ Why AI felt different from every trend before it

🧙‍♀️ The tech-bro automation narrative

And true to everything we’re about here at The Rabbit Hole Experience - it all comes back to asking better questions.

Kat’s advice to anyone starting out? “Don’t be quiet. Ask a million more questions. You should be borderline annoying.”

Because the future of this industry isn’t about fewer people - it’s about curiouser and curiouser ones.

Ready for more?