There’s a lot of doom and gloom about juniors in this industry right now. This episode is the antidote.
While the headlines argue that AI is coming for entry-level talent, Kat Sullivan is doing the opposite - building the next generation of creative technologists from the ground up.
On the latest Rabbit Hole Experience we sit down with WPP‘s Senior Director of Interaction Design (and co-founder of HEX Studio and the Creative Tech Apprenticeship) for a genuinely optimistic conversation about where AdLand is heading.
We get into:
🧙♀️ The new skills reshaping the industry
🧙♀️ What a “creative technologist” really is
🧙♀️ How you build talent from the bottom up
🧙♀️ Why bottom-up talent and top-down transformation are meeting in the middle
🧙♀️ Why AI felt different from every trend before it
🧙♀️ The tech-bro automation narrative
And true to everything we’re about here at The Rabbit Hole Experience - it all comes back to asking better questions.
Kat’s advice to anyone starting out? “Don’t be quiet. Ask a million more questions. You should be borderline annoying.”
Because the future of this industry isn’t about fewer people - it’s about curiouser and curiouser ones.










