I sat down with Pip Bingemann, co-founder of Springboards, for one of the most refreshing ✨ AI conversations I’ve had in a while - because it wasn’t about fear, hype, or replacing people. It was about value, creativity, and the messy human side of this whole AI moment.
Here’s what we got into 👇🐰
✨ “The people who say advertising will die are non-advertisers.” AI is deceptive - it looks like it replaces skilled work, right up until you scratch the surface and realise how much craft actually sits underneath.
✨ The productivity debate is beating the value debate - and most people don’t realise they’re not the same thing.
✨ Tech is the easy part. People and process are hard. Real transformation actually lowers productivity before it pays off - and most orgs simply aren’t ready for that truth.
✨ Creativity is messy, divergent and full of collisions - the exact opposite of how language models work. So instead of forcing creatives into a linear chat box, Springboards brings the AI into a creative environment.
✨ And the big one: every major model has converged. ChatGPT, Claude, Gemini - they’re all drifting toward the same “average” answer. It’s an unsolved research problem, and it’s exactly what Pip’s experimental model, Flint, is built to fight.
One line that stuck with me: nobody using Springboards says “it saved me time.” Because time isn’t the enemy here - it’s part of the process. The real worth isn’t in doing things faster. It’s in getting to more curious places 💫
If you care about brand, creativity, or the human side of AI - not just the cost-cutting headlines - this episode’s for you.
Find out more about Springboards here: https://springboards.ai/
Meet Flint here: https://springboards.ai/models/flint-alpha
P.S. My software messed up my video feed in this one. But that is not bad news for anyone that likes to watch their podcasts anyway because thankfully Pip’s feed didn’t get messed up.
