Stop asking AI for answers. Start fighting it.
Right now, most people are using AI to do the same things weâve always done - just faster.
Welcome to The Age of the Same Answer.
Everyone types into the same box, everyone gets the same convergent output, and everyone quietly becomes a little more intellectually obsolete.
We believe = efficiency gains have a ceiling. Imagination Gains do not.
Weâre not a thinking partner. Weâre not an efficiency driver.
Thereâs a comfortable story going around - âAI is here to augment humans, not replace them.â Meanwhile, most systems are being built to quietly remove you from the loop and get to the answer faster.
Thatâs the choice weâre all facing: black boxes that get good results but make us all stupid - or good software that augments our creativity and makes us all smarter.
raibbitholeNOS is a bet on the second option. A bet on humans.
Itâs not a model. Itâs a way of working with AI, layered on top of whatever model youâre already using - model agnostic, human specific. Think of it as Nitrous for your mind: it speeds up your curiosity by forcing you to slow down.
Because AI is not here to think for you. Itâs here to think with you - but not in the most obvious harmonious partnership sense.
The real unlock isnât a faster answer. Itâs a better question.
Hereâs the position we take:
You get deep in your field. You get genuinely, dangerously skilled at your craft - mineâs marketing. Then AI needs to help pull you sideways - multidisciplinary, restless, curious - until youâre not just good at what you do. Youâre a crazy alchemist in it.
Thatâs the rabbit hole. Not âsame stuff, faster.â Deeper. Further. Stranger. Not Obvious Sh*t.
You just have to be curious enough to follow it, you have to be skilled enough in your field to answer its challenges, sometimes that will be a frustrating process and will make your mind work harder. That is often the point - and you cannot be too scared to keep going. What you may learn is you need more answers before you can unlock better questions.
The future belongs to the skilled curiousity seekers, not just the efficiency obvious sh*t chasers.
Built on the Creative Learning Spiral
raibbitholeNOS rebuilds Mitch Resnickâs Creative Learning Spiral into a full creative workflow - five phases, each loaded with purpose-built tools designed to keep humans in the loop and keep the thinking alive.
Itâs the move from Instructionalism (telling AI what to do) to Constructionism (building with AI).
Imagine - Interrupt efficiency, add strategic friction, and define the rabbit holes worth exploring.
Create - Move from instructing AI to building with it, in a multiplayer, deep-focus environment.
Play - The heart of the system. We donât just automate the work - we unleash the play by testing, breaking, and mutating ideas.
Share - Package the work as a shared, human experience - Story Time, not isolated digital noise.
Reflect - Measure what matters: Imagination Gains, human connection, and the loose threads that seed the next spiral.
Because in a world optimising for speed, friction is the most radical act.
Your first taste: the Friction Engine đ„
Weâre giving you the very first tool from the Imagine phase, free.
The Friction Engine is the deliberate introduction of resistance. It slows you down before the machine takes over - because the rush to output is exactly where the best thinking gets lost. Instead of resolving your question, it complicates it, wrestles it, and pushes it somewhere new.
đ° A plug-in for Claude - up and running in minutes
đ° Turns âgive me an answerâ into âshow me a better questionâ
đ° The first of many tools across Imagine, Create, Play, Share and Reflect
This is the smallest piece of the system - and itâll still change how you think.
This is a waiting list - and thatâs deliberate.
This all started with the Alpha Alliance - a small group of curious minds who helped us prove the thinking, wrestle the early tools, and shape what raibbitholeNOS could become.
Now weâre opening the Beta Burrow đ°
Itâs the next stage: more people, more testing, more building - together. Youâre not just getting a free tool, youâre helping us push it deeper.
And even though the Friction Engine is just a small, free piece of raibbitholeNOS, we donât hand you the tech and wave goodbye. Because tech on its own unlocks nothing.
People and process are what turn a tool into net new value. So even for this free taste, you get:
đ° A 30-minute onboarding when your Friction Engine arrives - so youâre not just installing a plug-in, youâre learning how to wrestle with it.
đ° Access to the WhatsApp Warren with the Alpha Alliance & other Beta Burrowers.
đ° A Burrow Check-In a little further down the line - to make sure youâre actually maximising it, going deeper, and pulling exponential value out of it (not just filing it under ânice idea, never opened againâ).
Thatâs the whole point. The magic isnât the technology. Itâs the technology plus the human, helping raise the ceiling and the floor.
Spots in the Beta Burrow move in order, so the sooner youâre on the list, the sooner youâre down the rabbit hole.
đ„ Click the button below to get on the waiting list for a free nibble in the Beta Burrow đ„
For more info and to fall further down the rabbit hole after you have submitted your details above ⊠click here đłïž
