Here is Part 2 of 2 discussions around the future of agencies
This recording is something accessible for clients after the WPP Media Denmark AI Strategy Session, a hands on pragmatic and practical 2hr workshop that pieces together all the market leading WPP ingredients from WPP Open, Open Pro, Open Intelligence, Satalia acquisition, Google partnership, Stability AI investment etc etc… applies it to specific clients and leaves them with a roadmap to follow and user cases to explore immediately.
Dr Laura Weis discusses her journey from academia to her current role in driving human AI strategy at WPP. She emphasises the importance of integrating talent and technology strategies to create value, highlighting that value creation lies at the intersection of these areas. Laura also addresses the narrative surrounding AI, noting that while AI can enhance productivity, it is crucial to focus on the conditions and context in which AI is used to ensure positive outcomes.
Don’t blame the spoon 🥄
Also check out Laura’s M-shaped opinion piece over on WARC’s Future of strategy 2025
