The Rabbit Hole Experience sat down with Jennifer Stephens back in March to talk about what it really means to be a future-facing CMO.
This conversation sat in my edit folder for way longer than I wanted. The sound didn’t come out the way I’d hoped (I will be levelling up my podcast hardware very soon :), and I was genuinely disappointed at the time. But after revisiting it, cleaning it up as much as I could, and listening again the insights were simply too good not to share.
Jennifer’s POVs aged very well :)
In the conversation, we cover:
The Future CMO
The role now spans brand, performance, tech, and infrastructure
AI as an Accelerant
Nobody fully knows the end state - experimentation is the job
Human Value in an AI-First World
AI raises the bar for humans, it doesn’t replace them
Efficiency vs. Differentiation
AI will win at optimisation and efficiency. Differentiation and originality become more valuable, not less
What Breaks, What Survives
Breakthrough creativity is what CMOs will still pay for
It’s a calm, honest, and quietly radical take on where real value now sits:
sharp thinking, intellectual courage, and human judgement - amplified by AI.
You can keep following Jennifer via her Substack below:
