We are kicking off Season 2 in the exact same fashion as Season 1: sitting down with the brilliant Scott Wilkinson, now Head of Culture and Coaching at Brightbeam.
It has been exactly one year since we last spoke, and the tone of the conversation has shifted dramatically. We are no longer debating whether AI can prove value. Instead, we are showing the multiple ways it already has, while exploring the nuance of how it scales. Crucially, we discuss why a “copy and paste” approach to implementation is doomed to fail - it requires a distinct cultural shift, not just a software update.
In this episode, we revisit themes from last year and explore the reality of the landscape in January 2026:
☝ The “Dishwasher Analogy”: Inspired by Rory Sutherland’s theory that the only way to find out what is dishwasher proof is to put everything in and see what survives. We discuss applying this “stress test” to AI in business - throwing it into workflows to see what dies and what comes out gold-plated.
🤘 Escaping Pilot Purgatory: How to move from endless testing to creating a flywheel of practical application.
🤟 Sentience & Culture: Why technology is no longer the blocker - human self-awareness and organisational culture are.










