Only one of their wives sees their mascot obsession as a fetish (hint: it’s not me 🐶)
Great chat with Stef Hamerlinck covering brand as an operating system and the role of AI in brand building, using his mascot Marcel as an example. He differentiates between “AI slop” and thoughtful AI use, acknowledging ethical concerns while emphasizing AI’s potential for creativity and community. His advice to brands is to prioritise distinctiveness and explore AI tools internally for prototyping ideas.
Check out Stef’s Substack and AI bubble short film below 🫧🐶:
