Here is Part 1 of 2 discussions around the future of agencies
This recording is something accessible for clients after the WPP Media Denmark AI Strategy Session, a hands on pragmatic and practical 2hr workshop that pieces together all the market leading WPP ingredients from WPP Open, Open Pro, Open Intelligence, Satalia acquisition, Google partnership, Stability AI investment etc etc… applies it to specific clients and leaves them with a roadmap to follow and user cases to explore immediately.
Alison Ebers dives into some of the topics the workshop covers exploring how AI is transforming agency processes, creative methods and the importance of human-AI collaboration. As well as change management challenges, and the commercial shift from billing time to valuing outcomes.
Zip Zippity Do Da 🚤
